A Westside LA Social Club for Restaurant Regulars
Giving a sense of place to your third spaces.
In 2023 alone, US metro-city social clubs were a $24+ billion industry. Post-pandemic customers need more than a loyalty discount program, they now require Third Spaces like your restaurant to offer extraordinary community recognition and connection.
But how?
How The Usual Works
Pre-Paid Credits
Invite-only access to restaurant credits aka House Accounts. Regulars can pre-pay $100-$10,000 in food and beverage credit.
Customized Service Benefits
Hospitality has moved from coffee punch cards to service benefit rewards. They could be secret menus or reward dinners, we can get creative using what you already have on-site!
Corporate/Startup Regulars
Catering team lunches/dinners are big weekday growth drivers, and we have proven experience from building Caviar (acquired by Square for $100M).
In-Real-Life (IRL) Events
Additionally, we can connect you with third-party local club partners for more upsell opportunities.
Why The Usual?
You Have Nothing to Lose
The Usual only gets paid if we bring you actual business. We take a commission on any credits used to pay for food, beverage, or covers.
No Hidden Fees
We even take care of the credit card fees.
Free Social Content
Photoshoots, @humansofny-style-interviews of Regulars, we're just getting started.
Live Concierge Support
Outside restaurant-controlled incidents, we take full responsibility for The Usual customers. We help with refunds, extra customer care, and whatever else your restaurant needs with The Usual.