OUR STORY

Sometimes you want to go
Where everybody knows your name
And they're always glad you came
You want to be where you can see
Our troubles are all the same
You want to be where everybody knows your name!

- Cheers, or Adventure Time, depending on how old you are.


Despite restaurants becoming such important post-pandemic third spaces, they still struggle with facing rising food and labor costs. We believe that’s opportunity meeting magic.

The Usual Club is a hospitality team dedicated to building unique, in-person social experiences around restaurant regulars. So whatever or wherever you may be, let’s add more serendipity and umami to your life.